Major Market Shift Caused By Fashionable Clothing Brands In USA
Posted on June 7th, 2010
Fashion and clothing is historically a universal interest. In the biblical story of Joseph, his father’s favoritism was evidenced in a many-colored coat. In China’s early art, their emperors are clothed in beautifully and ornately detailed robes. And who could forget the powdered wigs, buckles, tights and frills worn by rich European men in centuries past? Though the look has changed, people have not, and fashionable clothing brands in USA are doing their part to carry on an old tradition.
Traditional styles were brought to America with the early immigrants. While styles overseas continued to change, the immigrants were more concerned with surviving their harsh new home than what their old neighbors were wearing. Eventually, they moved from survival mode to an established society, but ruggedness and endurance have remained hallmarks of the American trend.
Blue jeans, a worldwide fashion phenomenon, were created by Levi Strauss & Co. In 1873. Jeans are the archetype of American style, yet they were originally designed for hard working men who need work pants made with tough fabrics and rivets to reinforce stress points like pocket corners.
Van Heusen, represented in Geoffrey Beene, Gant, Izod and Van Heusen brands, had its birth in the working class of coal miners in Pennsylvania. Its first garment was flannel shirts sewn by the founder’s wife and sold from a push cart in the 1880’s. Today, Van Heusen markets higher end business casual and suits.
In 1936, Eddie Bauer patented the first goose down insulated jacket, and was providing the U. S. Army Air Corps with goose down products only six years later. The puffy, warm outerwear became a point of style.
Casual style has had its effect on the rest of the world. In societies in which form was more important than function regarding fashion, function and comfort have become the forerunners. America is a country in which a person who earns their millions by hard work is more respected than someone who is simply born to it, giving the rough and rugged look its honored place. Even the brands that have come along more recently rise to the top on casual wear. Jeans and T-shirts fill the malls.
Just as the survival mode has changed, style that originated for working men has evolved. A common sight on runways worldwide is jeans and T-shirts. They are even dressed up with button-up shirts or sport coats.
American style is represented by such brands as Abercrombie & Fitch, Pacific Sunwear, Aeropostale, Zumiez, Tommy Hilfiger, American Eagle Outfitters and The Gap. Designers like Calvin Klein and Liz Claiborne bring American casual and working style to the world. As long as people want comfortable and trendy clothes, the world will be supplied with fashionable clothing from brands in the USA.
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