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The Real Story Regarding Ed Hardy Company History

Posted on June 1st, 2010

He was a California boy that was born in the 1940’s, in Newport Beach. At a very young age, he was preoccupied with tattoo art and wanted to be a tattoo artist. He is not only a tattoo artist, but one of the truest forms of an artist. His work is displayed at exhibitions, in museums, and in galleries. His professions are painter, tattoo artist and print-maker. He was so popular, that a line of clothing based on his art took off, and was picked up by major companies for promotion. In the following you will discover Ed Hardy company history.

He can be referred to as a jack of all trades in the art world. He seems to be successful at everything he touches. While at the San Francisco Art Institute in the 1960’s, he developed his art of tattooing. When he graduated, with a BA in Fine Arts, his friend Sailor Jerry Collins, helped arrange for him to study under a Japanese Master in Japan. So, in 1973, off to Japan he went, to study.

He and his wife began their first company in 1982, and it was called Hardy Apero Marks Publications. He has currently published over twenty books under this company. Some of the twenty include catalogs of his tattoo work, and the work by Sailor Jerry Collins, who Hardy credits with breaking through on color tattoos.

Not only does he tattoo, but he has also studied tattoo art, and is a historian on the subject of tattoo and tattoo lore. He gave up Yale, for tattoo art. Of course, he is also a painter and etcher.

Hardy’s works are famous and shown in both museums, and at exhibitions. He is not just another tattoo artist, but a true artist. Though he no longer does tattooing himself, he keeps an eye on the business, and the other artists.

He began the Ed Hardy clothing line in 2002 based on his tattoo art. Two years later it had gained the attention of Saks. In 2004, Christian Audigier licensed the rights to produce the line, and in 2009, Iconix bought fifty percent interest in Ed Hardy Brand.

Closing Comments

Ed Hardy is as big a business now as he is art. He took his dream and took it all the way to the top. We can all take a lesson from him. Too often in life we settle for what we think we must do. Maybe we should just go for it. Now you have been able to discover Ed Hardy company history.

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